Business Growth Programme

This Business Growth Programme will be delivered by ActionCOACH Business Coaching Ireland. It is an action-oriented programme delivered over six months and designed specifically for SME managers. It’s a high performance mix of group workshops and one-to-one coaching/mentoring focused on the strategic business objectives of growth and profitability.

Who should participate?

This programme is ideal for SME Business Owners, Managing Directors and other members of the Management Team who want to develop and grow a profitable and sustainable business. The businesses that participate on our programmes range in size from a few employees to employing 100+. Talk to us if you are unsure, we are happy to provide you with direction on the right programme for you and your business.

Programme Objectives

The programme is designed to improve your management capability, which will in turn improve your overall business performance. As a participant of this programme you can expect to:

• Develop your management capabilities and business planning skills
• Achieve a greater understanding of your financials and create a financial plan to track the key numbers that deliver business success
• Develop your sales and marketing expertise in order to increase sales and profits
• Learn how to build and lead a highly motivated effective team who will look after your customers and build the business

Programme Structure

There are three elements to this programme:

1. Pre-programme coaching/mentoring session to review current business performance and outline the objectives you would like to achieve from participating on the programme
2. Six one-day workshops with a group of other SME Managers focusing on the following key areas for performance improvement: Financial Planning | Time Management | Sales & Marketing | Building a Successful Team | Systemising your Business | Customer Service
3. Six one-to-one coaching/mentoring sessions focusing on the specifics of your business

The programme will be delivered over a 6 month period. During the one-day workshops (10am - 4pm), you will be given practical solutions that can be immediately applied to your business. You will have access to Business Coaching Ireland’s comprehensive library of world-class business tools and templates for use during this programme. The coaching/mentoring sessions are used to ensure you make significant progress with respect to the specific challenges facing you and your business. You will complete a monthly focus sheet which clearly defines the top 3-4 goals to be achieved within the following 4 weeks.  Each coaching/mentoring session lasts an hour and focuses on meeting these goals. 

Programme Outline

Pre- Programme Mentoring Session 1: Business analysis and objective setting

Workshop 1: Financial Planning

• Work out your break-even point and gross margin %.
• Identify your highest and lowest gross margin products/services.
• Work out your Equity and Working Capital.
• Complete a monthly cash flow forecast and financial plan/dashboard focused on increasing   your sales and profits. 

Mentor Session 2

Workshop 2: Time Management

• Learn how to maximise the effectiveness of your time management.
• Get the tools to understand both yourself and your team members’ current use of time.
• Learn how to focus on and prioritise the most important tasks for your business.

Mentor Session 3

Workshop 3: Sales and Marketing

• You will be introduced to over 80 marketing strategies and will develop a marketing plan around the strategies that fit best with your business.
• Focus on understanding your customer, define your specific target market, your Unique Selling Point, and ensure it is easy for your customers to buy from you.
• Learn the Business Coaching Ireland 5 ways to increase sales and profits and how to apply these to your business.
• Learn the key principles of selling and how to develop the appropriate sales tools and techniques required to increase your conversion rates.

Mentor Session 4

Workshop 4: Building a Successful Team

• Learn how to build an effective, highly motivated and customer focused team.
• Understand the principles of becoming a great leader to inspire your team each and every day.
• Learn how to recruit great people and lead them to run the business so that the SME owner can focus on working on the business rather than in the business.

Mentor Session 5

Workshop 5: Systemising your Business

• Understand the importance of having systems in place to run your business effectively.
• You will be introduced to business structures that can be applied to your business.
• Learn about concept of using systems (operations, people, and technology systems) for routine tasks in the business which will free up time for you to focus on management and planning.

Mentor Session 6

Workshop 6: Customer Service

• You will be introduced to key service concepts to improve customer satisfaction and ensure delivery and client fulfilment is optimised.
• Learn how to develop customer loyalty so that your customers keep coming back, time after time.
• Understand the value of really knowing your clients, and learn strategies to ensure they become loyal customers and raving fans.

Mentor Session 7

What is the cost of the programme?

The subsidised cost of the programme is €1,400 per person (ex. VAT). This includes all training, coaching, course materials, lunches and refreshments. 

How do I find out more or secure a place on the programme?

We regularly host free half-day workshops on "Growing your Business" in locations throughout Ireland. For anyone considering participating in a six month programme, these workshops provide a great opportunity to meet with the trainers, coaches and members of the ManagementWorks team. The workshops also serve as a taster or preview of the programme. You will find one scheduled approximately four to six weeks in advance of each Business Growth Programme. It will typically be in the same venue as the main programme. If you miss this workshop, or the date doesn't suit, check the schedule for another workshop delivered by ActionCoach Business Coaching Ireland nearby. Click here to view the schedule and use the filter to select your county or neighbouring counties. 

For further information or to secure your place on the programme, please call Brian Colleran, Programme Development Manager, on 087 292 8900 or email brian@managementworks.ie

 

“Having been self-employed for over 20 years, I have learned more in the last eight months on the ManagementWorks Programme with Business Coaching Ireland than I have in the previous 19 years in business. It is a fantastic course.” Kian Louet-Feisser, MD, Carlingford Oyster Company. 

“The programme has been invaluable for me. It has given me a framework to build on and a clearly defined way of how to move forward with my company.” Colm Gough, MD, Lets Furnish.

“I found the course very rewarding, motivating, interesting and well worth the time. It was also great to meet like-minded business people who also had the same issues in their business“. Noreen Whelan, MD, T.M.S.

“Sometimes challenging. Learned to implement so many small, simple changes so business runs more smoothly and profitably. Phone coaching great. Two extra staff employed since start of course. Enough said”. Jim Darcy, Blooms Florist.