Postgraduate IMI Diploma in Strategy and Innovation

What is the Postgraduate IMI Diploma in Strategy & Innovation?

To be a successful manager, you must have the capacity to understand and be able to positively influence the strategy process within your business. This is particularly the case today when SMEs are facing the most uncertain times in a generation. A critical element in any successful strategy is the capability to make innovation a key management process. By completing the IMI Diploma in Strategy and Innovation, you will be equipped to play a key role in developing and executing a strategy and innovation process that is very relevant to both the success of your business and to your own career and personal development. You will learn the skills to lead, influence and participate in the strategic success of your business. The IMI Diploma in Strategy & Innovation is a nationally accredited and internationally recognised postgraduate programme at Level 9 of the National Framework of Qualifications. 

Who should attend?

The programme is aimed at SME Managers who share a common ambition to play a leading role in developing and implementing strategy and innovation within their organisations. This will include experienced SME owners and managers, experienced functional specialists within SMEs, and SME Executives who intend to develop significant professional careers in management.

What does the Programme consist of?

  • An eighteen day taught programme
  • Delivered on a monthly basis, in chunks of three days per month over six months
  • Six modules: External Environment, Competitive Environment, Creating Strategic Value, Strategy Choices, Business Model Innovation, Strategy Execution & Implementation
  • Opportunity for progression to a Masters of Business


The IMI Diploma in Strategy & Innovation is a minor award and a constituent part of the IMI Master of Business framework, accredited with 30 credits at Level 9 on the National Framework of Qualifications. Successful participants will be awarded the IMI Diploma in Strategy & Innovation. This qualification is accredited and awarded by University College Cork - National University of Ireland, Cork. The IMI Diploma in Strategy & Innovation is academically equivalent to a Postgraduate Certificate (level 9) Minor Award on the National Framework of Qualifications. By completing this award, you will also earn one-third of the credits required to be awarded the IMI Master of Business qualification. If you would like to progress further, you can complete a second IMI Diploma and a research dissertation in order to achieve a Masters of Business, awarded by UCC.

How will your business benefit?

As with each of the other IMI Diplomas that make up the IMI's Master of Business (MOB) Framework, the IMI Diploma in Strategy & Innovation is driven by an intensely practical, action learning philosophy. Throughout the MoB, classroom learning is applied to real-life business challenges via exercises, group work, case studies and projects that centre on both your day-to-day work and the challenges currently facing your busines. Both you and your business will derive genuine real-world benefit from your participation.  

By completing the IMI Diploma in Strategy & Innovation you will:

  • Write a strategy audit for your business that is both practical and informed
  • Be capable of undertaking a key role in the strategy and innovation process
  • Acquire a toolkit to evaluate and address the strategic challenges facing your business
  • Be capable of undertaking a key role in the strategy process
  • Be able to make strategic sense of the global and domestic business environment
  • Network with experienced participants from other SMEs in Ireland
  • Meet leading experts, faculty and practitioners in the strategy process

Where is this programme available?

This programme is available in Galway and Dublin in 2014. The Galway programme is commencing in March 2014, the Dublin programme is commencing in April 2014. 

What is the cost of the programme?

The subsidised cost of the programme is €2,000 per person. This includes all training, course materials, tutor support, assessment, certification, lunches and refreshments. 

Find out more / Apply now

Further detailed programme information is available to download from the Resources section of our website here. This includes guidance on how to apply for a place on the programme. 

If you would like to apply for a place on a programme, you will also need to download an application form from the Resources section of our website here.

Please note, we expect each of our IMI Diploma programmes to be oversubscribed in 2014. We recommend that anyone interested in securing a place should apply at the earliest possible opportunity. Applications are now being accepted for all programmes. 

If you have any questions about the programme, please contact Brian Colleran or Enda Hogan at ManagementWorks, see contact details below.

Brian Colleran
Programme Development Manager
+353 87 2928900

Enda Hogan
Network Development Manager
+353 86 8372388